# REACHology®

> The world's first AI-powered Personal Brand Positioning Audit — measuring measurable influential reach for experts, coaches, executives, and thought leaders.

## What REACHology® Does

REACHology® reveals where a professional's visibility is breaking down and what to fix first to increase their impact, influence, and income. It is not a competence assessment — it measures how visible, findable, and credible an expert appears to journalists, event organizers, decision-makers, and prospects online.

## The REACHology® Score

A score out of 100 across five pillars:

- **Credentials** — Degrees, certifications, and awards (0–20)
- **Experience** — Years in field and industry authority (0–20)
- **Publications** — Books, articles, and media appearances (0–20)
- **Followers** — Validated social media and platform reach (0–20)
- **Digital Footprint** — Website quality, LinkedIn presence, search visibility (0–20)

## Who This Is For

Experts who are already qualified but not operating at their level of impact. Coaches, doctors, attorneys, executives, speakers, and consultants who are losing opportunities to less-qualified but more-visible competitors.

## Key Insight from Real Audit Data

88% of real clients score 40 or below — meaning most established experts have significant visibility gaps despite strong credentials.

## Business Model

- $39 per audit (paid by the professional)
- Affiliate partners earn $20 commission per completed audit
- Licensed coach partners pay $30 wholesale and bundle into coaching services

## Trademark

REACHology® is a registered trademark of Dr. Trudy Beerman (US #7757319).

## Contact

Platform: https://influencemediasystems.com
Creator: Dr. Trudy Beerman — The REACHologist